PSL is so powerful it literally starts, and owns, an entire season. Every sip, every smell and even every mention of Pumpkin Spice transports you to a warm, cozy world full of fall feels. But in a time when you can’t go outside to see the leaves change, we’re giving people the power to dial up all the delights of fall, regardless of the weather or where they are.
Starbucks. The Fall on Call Hotline.
Fall is so close you can hear it. 📞 1-833-GET-FALL 🍂
No matter the weather, call 1-833-GET-FALL for all the fall feels.
We teased the launch on Twitter before dropping the digits.
Then we created guided meditations and visuals for a few of the Hotline extensions.
Focus on the flowing waves to enter a state of Pumpkin Spice serenity.
The best part about a virtual hayride? Not needing a cup holder. 🚜
Take a sip as the leaves fan out and let all the fall feels sink in.
Crisp air, crunching leaves and a Pumpkin Cream Cold Brew, please. 🍂
Gaze at the moving colors and let your mind fall into autumnal zen.
Have PSL, will cozy. 🔥
We also created the rest of the social content that supported the Fall beverage lineup.
Here’s to not knowing the day, but knowing what to order.
Get lost in all the fall feels.
Our sun, moon and rising is pumpkin.
All leaves lead to sips of Salted Caramel.
Welcome home, Pumpkin.
Create your cozy.
Cool air. Golden light. All right.
Find your fall no matter where you are.
Pick of the patch.
This feeling in every cup.
Autumnmmmmmmm.
Creamy cascades of all that pumpkin goodness.
And all of the PSL fall fanatics loved it!
Over 86,000 fall fans called the hotline
The Hotline helped support the 2nd-highest non-Happy Hour sales day since COVID started
Pumpkin Cream Cold Brew delivering 40% over forecast
The Starbucks Pumpkin Spice Latte is BACK and I was one of the first to try it this year! Plus I called the "Get Fall" hotline…
Press: Elite Daily / Today / Delish / CNBC / PureWow / Foodsided / Good Housekeeping / Faze
CD: Kristina Caizley
AD: Sarah Fisher