Everyone has an idol, but few truly get the chance to follow their hero’s path. Trey Burke is a product of Allen Iverson’s influence and The Answer inspired every part of his life. His mentality. His look. His game. Trey grew up pushing his limits to try and reach AI’s heights.

And now he’s a Reebok athlete, rockin’ AI’s shoes, wearing a 76er’s jersey. It’s just another step in a childhood dream earned true.

Reebok x Allen Iverson. Origins.



CD: Vince Sirico

AD: Mac Shoop

STRAT: Austin Gebhard

DIR: Danny McNabb