The Big Spaceship team, and our phenomenal production partners, are responsible for concepting and producing seasonal Starbucks social campaigns from start to finish.
Please find highlights from my favorite campaigns below, as well as a gallery featuring even more of our work.
FOR THE LOVE OF COLD (COFFEE)
Cold is relative, but the way year-round cold coffee drinkers enjoy their coffee isn’t. They’re loyal to the soil, even when it’s iced over and frozen solid.
So we’re going to celebrate their lifestyle by highlighting that dedication throughout even the most inclement winter weather.
Because whatever enjoying cold coffee in the cold means to you–Starbucks helps you be your bravest, boldest, always-sipping-the-coldest self.
Oh nothing to see here, just the most engaged with tweet in Starbucks history. And yes, I do like my own tweets.
Iced, no matter what. ❄️
Frosty feels. ❄️
Cold as ice and oh so nice. ☃️
Finally, it’s *cold* Cold Brew time. ❄️
It’s a lifestyle. ❄️
It’s never too cold for Cold Brew. ❄️
CD: Adam Gloo + Kristina Caizley
AD: Sarah Fisher
S’MORES LIFE
Starbucks finally brought back the beloved S’mores Frappuccino in 2019.
But they needed more than a relaunch, they needed to turn a fan favorite into a fanatical phenomenon.
Welcome to S’MORES LIFE. It’s not just a drink, it’s a lifestyle.
First, we teased the return of S’mores Frappuccino with some help from our most, um, eager fans.
Then we let the world know S’mores Frappuccino is back by showing off our most epic reunion pics.
We launched the #SmoresLifeContest with the help of real S’mores superfans and an epic S’mores set.
Fast forward to April 30: Wind in your hair. #SmoresFrappuccino in your hand. And if you’re extra lucky, a s’mores swing. ☀️
Can we just jump forward to April 30 plz! 🙌 Yes S’mores is coming back and YES this is a giant S’more trampoline.
Grab your s’morkels, S’mores returns on April 30. 🏊♂️🏊♀️
From tank tops to totes to dad hats, we gave a few lucky #SmoresLifeContest winners everything they needed to live their best S’mores Life.
Even a custom Sip Kit to ensure their lipstick stayed put from the first sip to the last.
Press: Forbes / Allure / Style Caster / Hype Bae / Trend Hunter / Elite Daily / Sheen
CD: Stevie Archer
Sr. CW: Greg Berman
AD: Sarah Fisher
Photo: Johan + Sydney
THE GALLERY
MERRY COFFEE
Holiday Campaign ‘19
The forecast is feeling festive. ❄️
Toasty from the inside out. 🧤
Holiday favorites are here, all wrapped up in festive cheer. 🎁
Made with minty, merry magic. ❣️
It's beginning to look a lot like…✨
Fraps are smooth as ice and oh so nice. ⛸
Holiday handwarmer. ❤️
The top of everyone’s list. 💚
Guess who’s coming home for the holidays…☃️
White chocolate snowflakes and mountains of whip. Feeling more merry with every sip. ❄️
Deck the whip with bits of brulée! 🎶
Caramel Bru-yay! ✨
CD: Stevie Archer
AD: Sarah Fisher
Photo: Jenna Gang
WELL-BEING IS THE WAY
Winter Campaign ‘20 + ‘21
Unwrap this cozy classic. ✨
Crack open the new, just for you Coconut Milk Latte. 🥥
Praise bee! 🍯
Start your day bright. ✨
Ta-da! Every sip of the new Pistachio Latte is magic. 💚
All that glitters is good. ✨
Surround yourself with goodness. 🥥
Uh huh, honey. ✨
Name a better non-dairy duo. 🍯
Because there’s always time for some you time. 💚
Cozy as can be. 💛
Always hits the spot. 🎯
This one’s a keeper. 🍯
Good on the go. 🍯
Pistachio-so-tasty. 💚
CD: Adam Gloo & Kristina Caizley
AD: Sarah Fisher
Photo: Kate Mathis + Julia Stotz
SIP THAT BLUE SKY FEELING
Spring Campaign ‘20
Up, up and amazing. ☁️
1 cloud, 2 cloud, 3 cloud, foam! ☁️
Your perfect matcha. 💚
Matcha mood. 💚
Coffees just want to have foam. ☁️
Dreamy drizzles of caramel and cocoa. ☁️
💚 Swirling with goodness. 💛
💚 It’s good to have good options. 💛
Made with only the cutest cumulus clouds. ☁️
Every cloud has a caramel lining. ☁️
Every sip is a blast. 💛
Flavor in full bloom. 💛
CD: Kristina Caizley
AD: Sarah Fisher
Photo: Julia Stotz