The draftLine team is the go to for all real time, earned and campaign moments for Bud Light’s socials. I’ve had the pleasure of both contributing to and leading our awesome team through creating memes, social shoots, partner content, an entire brand refresh and so much more.


After Adidas revealed their 2022 #ReverseRetro jerseys, Paul Green pitched this post which went on to be our most liked Twitter post of the year.



 
 


Co-written with Edward Stockwell and Hector Jamesson.